The Marlboro Man Ain’t Light in His Loafers No More, Fellas
Ah, my friends, a new age has come to the cigarette industry. Last Thursday, a US federal judge ordered strict new guidelines to cigarette manufacturers. A brief overview of two of the new guidelines that Judge Gladys Kessler set into place can be found here, but the most important one is below:
Cigarettes are forbidden from being labeled “light,” “ultralight,” “low tar,” “natural,” “mild,” and other descriptions that imply that these cigarettes are less dangerous than regular cigarettes.
Of course, this is being appealed by Altria, proud parent of the companies who manufacture Marlboro and Velveeta, Philip Morris and Kraft Foods, but if they lose, what will my wimpy friends be smoking? I smoke Cowboy Killers, but the rest of my friends smoke: Marlboro Lights, Marlboro Ultralights, Camel Lights and Salem Lights. Why? I guess it’s because they can’t handle the taste of a full flavor cigarette. I highly doubt that they believe that they are smoking something less harmful than what I smoke, but they could be stupid. (Now see the non-smokers are out there, are saying “Well, of course they’re stupid… they’re SMOKERS!” But whatever…)
Obviously, I’m not too concerned about the whole matter, because I choose to smoke Reds. What does concern me is what these companies will be naming these cigarettes come January 2007 when this guideline goes into effect. One place to look is the EU, where Marlboro Lights are sold as: Marlboro Gold; and Marlboro Ultralights are sold as: Marlboro Silver. I could not find what Camel Lights are called there, as a quick look at RJ Reynolds' [Camel, Salem, Kool, Natural American Spirit (oops, drop the “Natural” part there), Pall Malls, etc.] website currently displays the message:
The Web site of R.J. Reynolds Tobacco Company is currently under review by the company. Please check back to the site later.
Poor grammar and the outdated use of “Web site” aside, it seems as if they are immediately complying with the new guidelines and changing their site to reflect them. Lorillard’s (Newport, Kent, Old Gold, True, etc.) website has the exact same message, with the exception of a switch in the tobacco companies’ names. Anyway, names must be changed to reflect these new guidelines, so I thought I would help.
Without further ado, here is my list of revised cigarette names:
Camel Lights – Dromedaries (while Camel regulars change their logo to include a Bactrian Camel instead)
Camel Ultra Lights - Llamas
Salem Lights - Greensboros
Natural American Spirit Lights – Métis
Newport Lights – Block Islands
Kool Lights – LuKewarms
Pall Mall Lights – Strip Malls
Lucky Strike Lights – Fluky Hits
Gauloises Lights – Montréals
Monte Carlo Lights – Renos
555 Lights – 666
Winston Lights – Egons
Parliament Lights – Congress
More Lights – Additionals
Benson & Hedges – Belvedere & Bushes
Marlboro Lights – Ranch Hand Killers
Marlboro Ultralights – Cowboy Abortions
Smoking is My Drug
Cigarettes are forbidden from being labeled “light,” “ultralight,” “low tar,” “natural,” “mild,” and other descriptions that imply that these cigarettes are less dangerous than regular cigarettes.
Of course, this is being appealed by Altria, proud parent of the companies who manufacture Marlboro and Velveeta, Philip Morris and Kraft Foods, but if they lose, what will my wimpy friends be smoking? I smoke Cowboy Killers, but the rest of my friends smoke: Marlboro Lights, Marlboro Ultralights, Camel Lights and Salem Lights. Why? I guess it’s because they can’t handle the taste of a full flavor cigarette. I highly doubt that they believe that they are smoking something less harmful than what I smoke, but they could be stupid. (Now see the non-smokers are out there, are saying “Well, of course they’re stupid… they’re SMOKERS!” But whatever…)
Obviously, I’m not too concerned about the whole matter, because I choose to smoke Reds. What does concern me is what these companies will be naming these cigarettes come January 2007 when this guideline goes into effect. One place to look is the EU, where Marlboro Lights are sold as: Marlboro Gold; and Marlboro Ultralights are sold as: Marlboro Silver. I could not find what Camel Lights are called there, as a quick look at RJ Reynolds' [Camel, Salem, Kool, Natural American Spirit (oops, drop the “Natural” part there), Pall Malls, etc.] website currently displays the message:
The Web site of R.J. Reynolds Tobacco Company is currently under review by the company. Please check back to the site later.
Poor grammar and the outdated use of “Web site” aside, it seems as if they are immediately complying with the new guidelines and changing their site to reflect them. Lorillard’s (Newport, Kent, Old Gold, True, etc.) website has the exact same message, with the exception of a switch in the tobacco companies’ names. Anyway, names must be changed to reflect these new guidelines, so I thought I would help.
Without further ado, here is my list of revised cigarette names:
Camel Lights – Dromedaries (while Camel regulars change their logo to include a Bactrian Camel instead)
Camel Ultra Lights - Llamas
Salem Lights - Greensboros
Natural American Spirit Lights – Métis
Newport Lights – Block Islands
Kool Lights – LuKewarms
Pall Mall Lights – Strip Malls
Lucky Strike Lights – Fluky Hits
Gauloises Lights – Montréals
Monte Carlo Lights – Renos
555 Lights – 666
Winston Lights – Egons
Parliament Lights – Congress
More Lights – Additionals
Benson & Hedges – Belvedere & Bushes
Marlboro Lights – Ranch Hand Killers
Marlboro Ultralights – Cowboy Abortions
Smoking is My Drug
